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Digital advertising for online telecom platform

Objectives

Generate 20% MoM growth in conversions with consistent CPA
Increase brand awareness and digital presence in Switzerland

Challenges

Scale the business with a consistent and profitable cost per acquisition
Increase alao’s digital presence in a highly competitive telecom niche
Cover multiple audiences, geos, and languages

Process

Audit current campaigns, analyze and assess the performance
Re-structure the account by dividing the keywords into tightly knit groups
Conduct a research to uncover potential growth areas and build our strategy upon them
Expand brand’s reach by covering additional languages in separate campaigns
Increase brand awareness by utilizing all campaign types for prospecting and remarketing audiences
Daily management and optimizations focusing on efficiency

Results

+110% growth in conversions (Q3 vs Q1 2021)
+57% increase in impression share (Q3 vs Q1 2021)

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