Digital marketing strategy and execution for the retail eCommerce business

Objectives

◆ Increase sales on the site by scaling the campaigns
◆ Maintain the target ROAS

Challenges

◆ Highly competitive low margin business
◆ Aggressive ROAS and sales targets
◆ Inventory availability
◆ Gaps in tracking across Google Ads and Google Analytics

Process

Results

◆ +150% Y/Y growth in sales
◆ +4% Y/Y improvement ROAS

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