Evaluating Your Promotion with Google Data Studio Report [Template]

Published: 15 September 2020

Updated: 29 January 2024

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Max is a data science expert @Viden, helping brands leverage their data to deliver valuable insights and growth opportunities across digital. With extensive expertise in data visualization, he specializes in providing creative and efficient reporting solutions.
Evaluating Your Promotion with Google Data Studio Report [Template]

Internal promotions are the promotion of your products on the eCommerce store. Using Google Data Studio (now Looker Studio) report templates, you can track how many users clicked on these promotions, see the number of impressions, their click-through rate, and how many people ultimately made a purchase after clicking on the promotion.

In this short blog post, we prepared the Internal Banners Performance Overview report that shows the metrics to evaluate Internal Promotions. All the metrics are clustered based on their location in the conversion funnel:

  • Viewability: Promotion Views (aka Impressions)
  • Engagement: Clicks and CTR (click-through-rate)
  • Micro Conversion: Leads and Leads CVR
  • Macro Conversion: Revenue and Transactions, attributed to Internal Promotions, as well as Revenue per Click

The report is ideal for sites that run heavy internal promotions (including publishing as it can be tied to ad revenue) to analyze what promotions, on which pages, depending on their position generate the most value.

See full report (link to PDF download)

If you need more help with generating Google Data Studio reports and tracking your promotions performance, get in touch with our team.

If you’d like to learn more about the power of analytics, check out our recent blog posts.

Further Reading: What is Looker Studio and How to Use It?

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