About this report
The Internal Banners Performance Overview report shows the metrics to evaluate Internal Promotions.
All the metrics are clustered based on their location in the conversion funnel:
◆ Viewability: Promotion Views (aka Impressions)
◆ Engagement: Clicks and CTR (click-through-rate)
◆ Micro Conversion: Leads and Leads CVR
◆ Macro Conversion: Revenue and Transactions, attributed to Internal Promotions, as well as Revenue per Click
The report is ideal for sites that run heavy internal promotions (including publishing as it can be tied to ad revenue) to analyze what promotions, on which pages, depending on their position generate the most value.
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