Tag: Author: Alex Gerad

Last summer (June 2020) Apple introduced a new iOS 14 App Tracking Transparency framework. It is not really exciting news for businesses, which closely work with any app-related data. And here is why.

Learn how to use the new Google “App + Web Property” feature in our recent blog post.

App + Web property brings over the real-time reports from Google Analytics for Firebase. This gives us a way more flexibility than the current real-time reports. Now, it is possible to easily filter by user properties (user-scope custom dimensions), launch user snapshots, and get more insights into what is happening right now.