About this report
The Site Search Performance is a powerful report to evaluate content relevance on the site.
We have developed our own methodology for assessing the content relevance with the main KPI – Search Relevance Index. It shows user behavior and engagement after the usage of the site search. Search Relevance is based on 4 Google Analytics metrics:
◆ Results Pageviews per Search – the number of pageviews of search result pages per search (exclude Search Exits)
◆ % Search Exits – the number of exits from your site that occurred following a result from an internal search.
◆ % Search Refinements – the total number of times a refinement (transition) occurs between internal search keywords within a session.
◆ Time after Search – the number of time users spend on the site after performing a search.
The report is ideal for sites that have dozens of content to analyze what search terms are relevant and determine the major content gaps.
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