Site Search Performance [Google Data Studio Template]

Published: 19 October 2020

Updated: 5 June 2024

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Max is a data science expert @Viden, helping brands leverage their data to deliver valuable insights and growth opportunities across digital. With extensive expertise in data visualization, he specializes in providing creative and efficient reporting solutions.

Download the full report (link to PDF)

About This Report

The Site Search Performance is a powerful report to evaluate content relevance on the site.
We have developed our own methodology for assessing content relevance with the main KPI – Search Relevance Index. It shows user behavior and engagement after the usage of the site search. Search Relevance is based on 4 Google Analytics metrics:

◆ Results Pageviews per Search – the number of page views of search result pages per search (exclude Search Exits)
◆ % Search Exits – the number of exits from your site that occurred following a result from an internal search.
◆ % Search Refinements – the total number of times a refinement (transition) occurs between internal search keywords within a session.
◆ Time after Search – the number of time users spend on the site after performing a search.

The report is ideal for sites that have dozens of content to analyze what search terms are relevant and determine the major content gaps.

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