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Google Analytics 360 tracking configuration for an electric utility and gas service provider

Objectives

Implement best-in-class Analytics 360 setup and data collection (including ‘offline’)
Build Data Studio executive and operational dashboard to drive actionable insights and recommendations

Challenges

To design the ‘end-to-end’ data collection strategy for a new online product/platform
Implement the tracking and ensure data reliability and trustworthiness for further business and marketing decisions
The platform is not a standard eCommerce site, therefore customized enhanced eCommerce tracking was required to track the quote application funnel
Architect and build a tag management system to minimize 3rd party tag implementation
Integrate Analytics 360 and other Google Marketing Platform products; Analytics 360 and Salesforce (SFMC and SFSC)
Build actionable and interactive dashboards for executive, operational, and marketing purposes

Process

Results

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey; online-offline data mapping
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams

Case Studies

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Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
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Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y
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Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
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Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
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Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY
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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
More