Google Analytics tracking configuration + Conversion Rate optimization for Australi...
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
◆ Implement best-in-class Analytics setup and reliable data collection
◆ Provide actionable reports for marketing and content management teams
◆ To design the ‘end-to-end’ data collection strategy to measure customer acquisition, engagement and retention behavior
◆ Configure the tracking and ensure data reliability (at least 95% tracking accuracy) and trustworthiness (at least 95% back-end data match) for further business and marketing decisions
◆ Design and implement an effective tracking system to minimize 3rd party tag implementation
◆ Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
◆ Best-in-class Analytics configuration and tracking that allows to collect end-to-end performance data (99% data reliability)
◆ Reliable data collection (back-end data match by 98%)
◆ Design of the replicable approach to maintain the tracking consistency for the future releases/sprints
◆ Tag Manager set up to seamless integrate the tags
◆ Reports built for marketing and content management teams
◆ 27% improvement in customer retention rate using data-driven UX/UI refinements and optimizations