Google Analytics Tracking Clean-up and Structuring for World’s Largest Medical Device Company
Objectives
◆ Implement best-in-class Analytics setup and reliable data collection
◆ Provide actionable reports for marketing and content management teams
Challenges
◆ Design the ‘end-to-end’ data collection strategy to measure customer acquisition, engagement and retention behavior
◆ Configure the tracking and ensure data reliability (at least 95% tracking accuracy) and trustworthiness (at least 95% back-end data match) for further business and marketing decisions
◆ Design and implement an effective tracking system to minimize 3rd party tag implementation
◆ Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
Process
Results
◆ Best-in-class Analytics configuration and tracking that allows to collect end-to-end performance data (99% data reliability)
◆ Reliable data collection (back-end data match by 98%)
◆ Design of the replicable approach to maintain the tracking consistency for the future releases/sprints
◆ Tag Manager setup to seamlessly integrate the tags
◆ Reports built for marketing and content management teams
◆ 27% improvement in customer retention rate using data-driven UX/UI refinements and optimizations
