Google Analytics tracking clean-up and structuring for world’s largest medical device company

Objectives

◆ Implement best-in-class Analytics setup and reliable data collection
◆ Provide actionable reports for marketing and content management teams

Challenges

◆ To design the ‘end-to-end’ data collection strategy to measure customer acquisition, engagement and retention behavior
◆ Configure the tracking and ensure data reliability (at least 95% tracking accuracy) and trustworthiness (at least 95% back-end data match) for further business and marketing decisions
◆ Design and implement an effective tracking system to minimize 3rd party tag implementation
◆ Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)

Process

Results

◆ Best-in-class Analytics configuration and tracking that allows to collect end-to-end performance data (99% data reliability)
◆ Reliable data collection (back-end data match by 98%)
◆ Design of the replicable approach to maintain the tracking consistency for the future releases/sprints
◆ Tag Manager set up to seamless integrate the tags
◆ Reports built for marketing and content management teams
◆ 27% improvement in customer retention rate using data-driven UX/UI refinements and optimizations

Case Studies

Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%

Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%

Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y

Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020

Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY

Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers

Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS

Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site