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Google Analytics tracking clean-up and structuring for world’s largest medical device company

Objectives

Implement best-in-class Analytics setup and reliable data collection
Provide actionable reports for marketing and content management teams

Challenges

To design the ‘end-to-end’ data collection strategy to measure customer acquisition, engagement and retention behavior
Configure the tracking and ensure data reliability (at least 95% tracking accuracy) and trustworthiness (at least 95% back-end data match) for further business and marketing decisions
Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)

Process

Results

Best-in-class Analytics configuration and tracking that allows to collect end-to-end performance data (99% data reliability)
Reliable data collection (back-end data match by 98%)
Design of the replicable approach to maintain the tracking consistency for the future releases/sprints
Tag Manager set up to seamless integrate the tags
Reports built for marketing and content management teams
27% improvement in customer retention rate using data-driven UX/UI refinements and optimizations

Case Studies

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Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
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Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y
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Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
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Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY
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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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