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Google Analytics tracking configuration and analysis support for the largest meal-kit delivery service

Objectives

Implement best-in-class Analytics setup and data collection (including ‘offline’)
Build Data Studio executive and operational dashboard to drive actionable insights and recommendations
Provide insights for Conversion Rate Optimization

Challenges

Understand holistic user journey including acquisition, behavior and life-time value to improve/optimize media mix and conversion rate
Tie back online (site visit to signup) and offline (recurring payments and cancellations)
Have reliable data collection infrastructure to measure what drives new customers, they retention and cancellation reasons

Process

'Bottom-up’ approach was used to find the tactics/keywords/ads etc. that performed well and scaled them up to drive sales
Implementation of the dynamic campaign strategy optimized for conversions and lowest cost per conversion (CPA) and budget control to account for seasonality

Results

Best-in-class Google Analytics configuration and tracking that allows to track end-to-end user journey
Reliable data collection (back-end data match by 98%)
Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site

Case Studies

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Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
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Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y
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Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
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Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
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Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY
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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
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