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Google Analytics tracking configuration + Conversion Rate optimization for Australian wedding agency

Objectives

Implement best-in-class Analytics setup and data collection (including offline)
Provide insights for Conversion Rate Optimization

Challenges

Implement GTM-based ad platforms and Google Analytics to ensure data reliability and trustworthiness
Build cross-domain tracking given the limited booking engine tracking capabilities
Analyze user journey and provide recommendation to improve the conversion (booking) rate

Process

Results

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels (marketing, A/B tests, analytics, etc.)
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%

Case Studies

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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
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Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y
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Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
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Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
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Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY
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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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