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Google Analytics Tracking Configuration for ISO, ITL, IATF Certification Consultancy

Objectives

  • Implement best-in-class analytics setup and data collection for the online and offline traffic
  • Audit and upgrade the initial tracking to improve its accuracy
  • Audit and update event tracking set-up and utilized custom dimensions to account all user interactions

Challenges

  • Configure a detailed and impactful tracking logic for a large site with more than 10 different subdivisions in 5 languages
  • Upgrade an old, inaccurate tracking to best-in-class enhanced eCommerce setup that would accurately track all user activity from product views to purchases across a non-standard eCommerce site
  • Plan and implement an intelligible google analytics event taxonomy logic to track all interactions on the site
  • Optimize the GTM setup for easy tag management workflow for the development and marketing teams

Process

  • Google Tag Manager setup optimization (going from using 200 tags to only 7 tags)
  • Comprehensive tracking setup (100% of user interactions are tracked)
  • Best-in-class Google Analytics structure configuration
  • Adapted event tracking logic for enhanced eCommerce on not-standard eCommerce site
  • Reliable enhanced e-commerce data collection (back-end data match by 95%)

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