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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Marketplace

Objectives

Implement best-in-class Analytics setup and reliable data collection
Provide actionable insights for Conversion Rate Improvement

Challenges

Primary: Analyze and produce reports for the large amount of user/sales data to identify and recognize patterns & behaviors (analyzing the data and producing useful reports from our visit + sales data that we can action immediately to get improved results and identifying new opportunities for business growth through big data analysis & segmenting).
Secondary (but important for the Primary objective execution): Ensure the data collection in place is accurate and reliable; the data is ready to be used for the analysis

Process

Results

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
New Google Analytics configuration and tracking that allows to track end-to-end user journey on two sites (Desigbundles.net and Fontbundles.net)
Detailed user behavior analytics system: google analytics data + google data studio visualizations
Reliable data collection (back-end data match by 98%)
CVR optimization of a user journey
Actionable analytical insights resulting in CVR improvement and Revenue increase

Case Studies

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Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
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Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y
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Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
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Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
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Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY
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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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