Google Analytics Tracking Configuration and Analysis Support for Digital Goods Marketplace
Objectives
◆ Implement best-in-class Analytics setup and reliable data collection
◆ Provide actionable insights for conversion rate improvement
Challenges
◆ Primary: Analyze and produce reports for the large amount of user/sales data to identify and recognize patterns & behaviors (analyzing the data and producing useful reports from our visit + sales data that we can action immediately to get improved results and identifying new opportunities for business growth through big data analysis & segmenting).
◆ Secondary (but important for the Primary objective execution): Ensure the data collection in place is accurate and reliable; the data is ready to be used for the analysis
Process
Results
◆ Revenue increased by over 20 %
◆ eCommerce conversion rate increased by over 37%
◆ The number of transactions increased by over 42%
◆ New Google Analytics configuration and tracking that allows to track end-to-end user journey on two sites (desigbundles.net and fontbundles.net)
◆ Detailed user behavior analytics system: Google Analytics data + Google Data Studio visualizations
◆ Reliable data collection (back-end data match by 98%)
◆ CVR optimization of a user journey
◆ Actionable analytical insights resulting in CVR improvement and revenue increase
