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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Marketplace

Objectives

Implement best-in-class Analytics setup and reliable data collection
Provide actionable insights for Conversion Rate Improvement

Challenges

Primary: Analyze and produce reports for the large amount of user/sales data to identify and recognize patterns & behaviors (analyzing the data and producing useful reports from our visit + sales data that we can action immediately to get improved results and identifying new opportunities for business growth through big data analysis & segmenting).
Secondary (but important for the Primary objective execution): Ensure the data collection in place is accurate and reliable; the data is ready to be used for the analysis

Process

Results

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
New Google Analytics configuration and tracking that allows to track end-to-end user journey on two sites (Desigbundles.net and Fontbundles.net)
Detailed user behavior analytics system: google analytics data + google data studio visualizations
Reliable data collection (back-end data match by 98%)
CVR optimization of a user journey
Actionable analytical insights resulting in CVR improvement and Revenue increase

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