To drive meaningful results despite the complex landscape, our team implemented a comprehensive strategy focused on refining account structure, enhancing creative assets, and optimizing campaign performance within policy constraints.

We began by updating the account structure to optimize targeting in line with strict prescription drug policies. This included removing view attribution to improve traffic quality and cleaning up irrelevant placements where Meta’s algorithms skewed traffic toward low-value audiences. We also launched new campaigns so as to promote specific protocols, which has allowed for sharper focus and better resource allocation.

Simultaneously, we refreshed the ad creatives by commissioning new assets based on current trends and industry best practices. This phase was complemented by ongoing A/B testing of both ad creatives and landing pages, which helped us identify and implement the most effective messaging and user experience variations.

To boost engagement, we continuously updated ad setups and introduced fresh creative content, improving the ads’ relevance and delivery. Finally, we managed budgets and bids to ensure optimal spend allocation and balance cost efficiency with performance to maximize campaign impact.