Driving Bookings & Revenue with Meta, Google & Bing Ads

Increasing Revenue and Bookings Number With Google, Meta, and Bing Ads

6.4X increase in bookings
5.5X boost in booking revenue

Objectives

Drive more bookings, especially during peak seasons

Industry

Travel

Technology

About the Client

Based in Orlando, Florida, Villatel was founded with a mission to create unforgettable experiences for its guests. The company manages a portfolio of over 100 luxury vacation homes across six highly amenitized centrally located resort communities.

Leveraging the expertise of diverse and experienced teams, Villatel simultaneously designs, maintains, and services all properties. Such a holistic approach ensures consistent guest experiences, dependable service, and the highest standards of quality throughout their portfolio.

Challenges

Eager to boost their booking performance and grow revenue, Villatel faced several key challenges:

Seasonal demand variability. Travel demand fluctuates widely across seasons, holidays, and global events, which complicates campaign pacing and forecasting
Booking window complexity. Varied booking windows make it difficult for algorithms to optimize targeting and timing effectively
Highly competitive market. The travel and hospitality sector is saturated with strong competitors vying for the same audience
Tracking setup complexity. Properly tracking the most valuable user actions, such as bookings, adding to cart, and initiating checkout, was critical but challenging
Complicated user journey. The multi-step booking process made optimizing campaigns for final bookings difficult
Rising ad costs in peak seasons. Increased competition during peak travel times drove up advertising costs

Solution

Campaign strategy

Account restructure and funnel segmentation
Viral organic reels promotion
Creative hook testing on videos
Content recommendations and optimization
Advanced conversion tracking setup
Engagement metrics enhancement
Responsive search ads expansion
Continuous search terms optimization

To tackle these challenges, our team implemented a strategic and data-driven approach across Meta, Google, and Bing Ads platforms.

On the Meta Ads side, we began with a comprehensive account restructure to better segment campaigns and control spend.

We also capitalized on organic content’s viral potential by pushing popular reels as paid ads and tested a variety of hooks on existing video content to identify the most engaging messages.

Plus, throughout the process, we provided ongoing content recommendations grounded in performance insights and best practices to maintain fresh and relevant creatives.

For Google and Bing Ads, we prioritized setting up precise tracking to capture key conversion events like bookings, add to cart, and initiate checkout. This data was instrumental in refining our optimization strategy.

We then restructured the account by funnel stages, i.e., top, middle, and bottom, which has allowed for more granular spend control across different audience segments. Our team also selected multiple conversion actions, including both initiate checkout and bookings, so as to give the algorithm richer signals to optimize campaigns more effectively.

Moreover, to boost engagement, we crafted new ad copies and expanded Responsive Search Ads to utilize all available headlines and descriptions. Additionally, we closely monitored search terms to exclude irrelevant queries, thus minimizing wasted spend and improving overall campaign efficiency.

Results

Thanks to the strategic expertise and hands-on support of the VIDEN team, the client achieved impressive year-over-year improvements in Meta Ads and Google Ads performance: