Objectives

Grow tickets sales
Improve cost per acquisition (per ticket sold
Drive relevant traffic to the site

Challenges

Build a dynamic strategy to accommodate highly competitive Miami food tours market
Implement the strategy to effectively maximize advertising budget efficiency and account for business seasonality

Solution

'Bottom-up’ approach was used to find the tactics/keywords/ads etc. that performed well and scaled them up to drive sales
Implementation of the dynamic campaign strategy optimized for conversions and lowest cost per conversion (CPA) and budget control to account for seasonality

Results

Average Y/Y growth in tickets sold in: 56%
Average Y/Y CPA improvement: 37%

Case Studies

case img

Digital advertising on Amazon Ads for online eCommerce

+77.5% growth in sales
-12% decrease in ACoS
+54% increase in impressions
+79% increase in clicks
*Based on Q1 2022 vs Q1 2021
More
case img

Google Analytics data reporting in Google Data Studio for the manufacturing company...

The best-in-class analytics dashboard configuration that allows to analyze end-to-end performance data
Dashboards built for marketing and content management teams
More
case img

Google Analytics tracking configuration for ISO, ITL, IATF certification consultanc...

Google Tag Manager setup optimization (going from using 200 tags to only 7 tags)
Comprehensive tracking setup (100% of user interactions are tracked)
Best-in-class google analytics structure configuration
More
case img

Digital advertising for online telecom platform

+110% growth in conversions
+57% increase in impression share
More
case img

Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
More
case img

Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
More
case img

Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y
More
case img

Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
More