Objectives

Grow tickets sales
Improve cost per acquisition (per ticket sold
Drive relevant traffic to the site

Challenges

Build a dynamic strategy to accommodate highly competitive Miami food tours market
Implement the strategy to effectively maximize advertising budget efficiency and account for business seasonality

Solution

'Bottom-up’ approach was used to find the tactics/keywords/ads etc. that performed well and scaled them up to drive sales
Implementation of the dynamic campaign strategy optimized for conversions and lowest cost per conversion (CPA) and budget control to account for seasonality

Results

Average Y/Y growth in tickets sold in: 56%
Average Y/Y CPA improvement: 37%

Related Case Studies!

Case img

Harnessing Paid Search & Paid Social Advertising for an Innovative Male Fertili...

+92% in revenue +50% in imp. share across Search +58% in ROAS
Learn more
Case img

Driving Sales and Growth with Google Ads Campaigns for a Men’s Health Brand

+308.56% increase in conversions, - 32.56% decrease in the cost per acquisition
Learn more
Case img

Amazon Fresh – Leveraging Google Ads Campaigns to Drive In-store Visitors

+62% in store visits - 77% in CPSV* *Based on Mar-Aug 2022
Learn more
Case img

Digital advertising on Amazon Ads for online eCommerce

+77.5% growth in sales
-12% decrease in ACoS
+54% increase in impressions
+79% increase in clicks
*Based on Q1 2022 vs Q1 2021
Learn more
Case img

Digital advertising for online telecom platform

+110% growth in conversions
+57% increase in impression share
Learn more
Case img

Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y
Learn more
Case img

Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
Learn more
Case img

Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY
Learn more