Digital advertising for a local food tours company

Objectives

◆ Grow tickets sales
◆ Improve cost per acquisition (per ticket sold
◆ Drive relevant traffic to the site

Challenges

◆ Build a dynamic strategy to accommodate highly competitive Miami food tours market
◆ Implement the strategy to effectively maximize advertising budget efficiency and account for business seasonality

Solution

◆ 'Bottom-up’ approach was used to find the tactics/keywords/ads etc. that performed well and scaled them up to drive sales
◆ Implementation of the dynamic campaign strategy optimized for conversions and lowest cost per conversion (CPA) and budget control to account for seasonality

Results

◆ Average Y/Y growth in tickets sold in: 56%
◆ Average Y/Y CPA improvement: 37%

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