Digital Advertising for a Local Food Tours Company

Objectives

◆ Grow tickets sales
◆ Improve cost per acquisition (per ticket sold
◆ Drive relevant traffic to the site

Challenges

◆ Build a dynamic strategy to accommodate highly competitive Miami food tours market
◆ Implement the strategy to effectively maximize advertising budget efficiency and account for business seasonality

Solution

◆ 'Bottom-up’ approach was used to find the tactics/ keywords/ ads etc. that performed well and scaled them up to drive sales
◆ Implementation of the dynamic campaign strategy optimized for conversions and lowest cost per conversion (CPA) and budget control to account for seasonality