![post_image](https://videnglobe.com/wp-content/uploads/2020/07/MCT.png)
Digital Advertising for a Local Food Tours Company
Objectives
◆ Grow tickets sales
◆ Improve cost per acquisition (per ticket sold
◆ Drive relevant traffic to the site
Challenges
◆ Build a dynamic strategy to accommodate highly competitive Miami food tours market
◆ Implement the strategy to effectively maximize advertising budget efficiency and account for business seasonality
Solution
◆ 'Bottom-up’ approach was used to find the tactics/ keywords/ ads etc. that performed well and scaled them up to drive sales
◆ Implementation of the dynamic campaign strategy optimized for conversions and lowest cost per conversion (CPA) and budget control to account for seasonality
![](https://videnglobe.com/wp-content/uploads/2020/07/mct-process.png)
Results
◆ Average YoY growth in tickets sold in: 56%
◆ Average YoY CPA improvement: 37%