post_image

Digital Advertising on Amazon Ads for Online eCommerce

Objectives

  • Grow online sales at stable ACoS
  • Improve product visibility with paid ad campaigns

Challenges

  • Develop a strategy on a product level to match specific product goals - increasing sales volume or increasing visibility
  • Improve the brand’s visibility and organic positions, navigating a highly saturated and competitive market
  • Scale the business at a stable and profitable ACoS
  • Continuously test new creatives, matching them to the right audiences and keywords

Process

  • Audit current campaigns and assess the performance
  • Develop a strategy for individual products, groups of products and creatives, based on their performance and goals
  • Conduct a research to uncover potential growth areas and the brand’s competitors, developing a marketing, price and promotion strategy to improve brand’s positions on the platform and drive more sales
  • Re-structure the account, launching targeting, remarketing and branded campaigns across all campaign types
  • Expand the brand’s reach with automated campaigns, using manual campaigns to maintain high visibility for core keywords for the business

Results

  • 77.5% growth in sales
  • 12% decrease in ACoS
  • 54% increase in impressions
  • 79% increase in clicks

*Based on Q1 2022 vs Q1 2021

Related Case Studies

Case img

116%

YoY paid ads revenue growth
More
Case img

82%

avg. annual paid ads revenue growth
More
Case img

60%

annual paid ads revenue growth
More
Case img

120X

growth in sales
More
Case img

1,124%

growth in YoY revenue
More
Case img

144%

ROAS increase
More
Case img

77%

CPSV decrease
More
Case img

500%

subscription base growth
More