Google Analytics tracking configuration + Conversion Rate optimization for Australi...
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
◆ Implement best-in-class Analytics setup and data collection (including offline)
◆ Improve the UX and site performance
◆ To design the ‘end-to-end’ data collection strategy to measure customer acquisition and LTV (lifetime value)
◆ Implement the tracking and ensure data reliability and trustworthiness for further business and marketing decisions
◆ Architect and build a tag management system to optimize tags implementation.
◆ Design and implement an effective tracking system to analyze the affiliate partners performance
◆ Build actionable and interactive dashboards for executive, operational, and marketing purposes
◆ To create effective marketing instruments to enhance Revenue generated as well as ROAS
◆ Best-in-class analytics configuration and tracking to measure the end-to-end user journey
◆ Reliable data collection (GA-CRM data match by 99%)
◆ Effective analysis workflow (system) to continuously improve the UX and site performance