Analytics strategy, implementation and data-driven optimization for online learning platform

Objectives

◆ Implement best-in-class Analytics setup and data collection (including offline)
◆ Improve the UX and site performance

Challenges

◆ To design the ‘end-to-end’ data collection strategy to measure customer acquisition and LTV (lifetime value)
◆ Implement the tracking and ensure data reliability and trustworthiness for further business and marketing decisions
◆ Architect and build a tag management system to optimize tags implementation.
◆ Design and implement an effective tracking system to analyze the affiliate partners performance
◆ Build actionable and interactive dashboards for executive, operational, and marketing purposes
◆ To create effective marketing instruments to enhance Revenue generated as well as ROAS

Process

Results

◆ Best-in-class analytics configuration and tracking to measure the end-to-end user journey
◆ Reliable data collection (GA-CRM data match by 99%)
◆ Effective analysis workflow (system) to continuously improve the UX and site performance

Case Studies

Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%

Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%

Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y

Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)