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Analytics Strategy Implementation and Data-driven Optimization for Online Learning Platform

Objectives

Implement best-in-class Analytics setup and data collection (including offline)
Improve the UX and site performance

Challenges

Design the ‘end-to-end’ data collection strategy to measure customer acquisition and LTV (lifetime value)
Implement the tracking and ensure data reliability and trustworthiness for further business and marketing decisions
Architect and build a tag management system to optimize tags implementation.
Design and implement an effective tracking system to analyze the affiliate partners performance
Build actionable and interactive dashboards for executive, operational, and marketing purposes
To create effective marketing instruments to enhance Revenue generated as well as ROAS

Process

Results

Best-in-class analytics configuration and tracking to measure the end-to-end user journey
Reliable data collection (GA-CRM data match by 99%)
Effective analysis workflow (system) to continuously improve the UX and site performance

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