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Digital advertising for B2B marketing automation platform

Objectives

Nurture visitor audiences into leads (contacts)
Promote the annual event to drive leads

Challenges

Solve the tracking issues for proper multi-channel data collection
Developer and pass the consistent messaging and “voice of the brand” across all ad platforms
Ensure the controllable and optimal frequency
Take control over the brand safety across display channels

Process

Conducting the analysis to understand the behavior patterns of site visitors
Building the strategy around middle and bottom of the funnel remarketing across different ad platforms to each the effective frequency-efficiency ratio
Latency and recency campaigns optimization to reach the optimal CPA

Results

-30% lower CPA Y/Y
+35% higher number of leads Y/Y

Case Studies

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Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
More
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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
More
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Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
More
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Digital marketing strategy and execution for the online eCommerce

+42% ROAS improvement P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020
More
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Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY
More
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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
More
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
More
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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