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Google Analytics 360 tracking configuration for an electric utility and gas service provider

Objectives

Implement best-in-class Analytics 360 setup and data collection (including ‘offline’)
Build Data Studio executive and operational dashboard to drive actionable insights and recommendations

Challenges

To design the ‘end-to-end’ data collection strategy for a new online product/platform
Implement the tracking and ensure data reliability and trustworthiness for further business and marketing decisions
The platform is not a standard eCommerce site, therefore customized enhanced eCommerce tracking was required to track the quote application funnel
Architect and build a tag management system to minimize 3rd party tag implementation
Integrate Analytics 360 and other Google Marketing Platform products; Analytics 360 and Salesforce (SFMC and SFSC)
Build actionable and interactive dashboards for executive, operational, and marketing purposes

Process

Results

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey; online-offline data mapping
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams

Case Studies

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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
More
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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Digital advertising for a local food tours company

Average Y/Y growth in tickets sold in: 56%
Average Y/Y CPA improvement: 37%
More
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Scalable data collection and visualization for job application funnels

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling
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Analytics strategy, implementation and data-driven optimization for online learning...

Reliable data collection (GA-CRM data match by 99%)
Effective analysis workflow (system) to continuously improve the UX and site performance
More