Virgin Voyages – GA4 Web and App Tracking Accuracy
Objectives
- Implement reliable data collection of web and app streams
- Implement custom tracking in the application, including free and paid bookings
Challenges
- Build cross-platform tracking to maintain web and app data is one place
- Analyze user journey across web and app funnels
- Implement comprehensive data layer and advanced tracking automation scripts
Process
Results
- GA UA vs. GA4 data matching is 99%
*Based on Jul 15 - Aug 15, 2022
