Scalable data collection and visualization for job application funnels

Objectives

◆ Implement Google Analytics tracking using Google Tag Manager to track job application funnels
◆ Build actionable visualization dashboards to show application funnel performance

Challenges

◆ Design easy-to-scale analytics tracking solution to measure thousands of job application funnels across numerous clients/businesses
◆ Build the data visualizations to show the application funnel performance, usage and areas to improve

Solution

◆ Scalable solution was designed and implemented to use GTM (Google Tag Manager) to application usage data into GA (Google Analytics)
◆ Analytics architecture was planned for easy-to-scale solution and data accessibility. Reports/visualizations were built using Data Studio

Results

◆ Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
◆ Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling

Case Studies

Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%

Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%

Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y

Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)