Scalable data collection and visualization for job application funnels

Objectives

◆ Implement Google Analytics tracking using Google Tag Manager to track job application funnels
◆ Build actionable visualization dashboards to show application funnel performance

Challenges

◆ Design easy-to-scale analytics tracking solution to measure thousands of job application funnels across numerous clients/businesses
◆ Build the data visualizations to show the application funnel performance, usage and areas to improve

Solution

◆ Scalable solution was designed and implemented to use GTM (Google Tag Manager) to application usage data into GA (Google Analytics)
◆ Analytics architecture was planned for easy-to-scale solution and data accessibility. Reports/visualizations were built using Data Studio

Results

◆ Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
◆ Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling

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