Google Analytics tracking configuration + Conversion Rate optimization for Australi...
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
◆ Implement Google Analytics tracking using Google Tag Manager to track job application funnels
◆ Build actionable visualization dashboards to show application funnel performance
◆ Design easy-to-scale analytics tracking solution to measure thousands of job application funnels across numerous clients/businesses
◆ Build the data visualizations to show the application funnel performance, usage and areas to improve
◆ Scalable solution was designed and implemented to use GTM (Google Tag Manager) to application usage data into GA (Google Analytics)
◆ Analytics architecture was planned for easy-to-scale solution and data accessibility. Reports/visualizations were built using Data Studio
◆ Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
◆ Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling