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Scalable Data Collection and Visualization for Job Application Funnels

Objectives

Implement Google Analytics tracking using Google Tag Manager to track job application funnels
Build actionable visualization dashboards to show application funnel performance

Challenges

Design easy-to-scale analytics tracking solution to measure thousands of job application funnels across numerous clients/ businesses
Build the data visualizations to show the application funnel performance, usage and areas to improve

Solution

Scalable solution was designed and implemented to use GTM (Google Tag Manager) to application usage data into GA (Google Analytics)
Analytics architecture was planned for easy-to-scale solution and data accessibility. Reports and visualizations were built using Data Studio.

Results

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling

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