Google Tag Manager Training

Master GTM for seamless tag management across all properties


97% of reviewers

would recommend our training to a friend

Based on 88 reviews.

Google Tag Manager Training

Learn the core skills in tag management to deploy and manage tags seamlessly.

At a Glance

Google Tag Manager Qualified Trainers – seasoned web analytics experts with years of hands-on experience

Practical Knowledge – GTM skills you can take back to the office and use straightaway

Interactive – hands-on training using your Google Analytics data

Who is the Course For?

Data collection professional, analysts

Digital Marketers and PPC Professionals

Familiarity with modern digital marketing concepts such as Google Analytics is required

Course Overview

  • End-to-end process of configuring and launching tags to a live GTM container
  • Understanding key terminology
  • Tags – adding tags, tag types, advanced settings
  • Triggers – create and configure triggers
  • Variables
  • Workspaces
  • Testing and debugging
  • GTM workflow
  • Best practices

Case Studies

Learn how we helped brands grow by providing strategic consulting and training:

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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
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Google Analytics Tracking Clean-up and Structuring for World’s Largest Medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
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Google Analytics Tracking Configuration and Analysis Support for the Largest Meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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Scalable Data Collection and Visualization for Job Application Funnels

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling
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Google Analytics 360 Tracking Configuration for an Electric Utility and Gas Service...

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams
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Analytics Strategy Implementation and Data-driven Optimization for Online Learning ...

99% data match