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Digital marketing strategy and execution for the online eCommerce

Objectives

Build the marketing strategy to effectively grow online sales
Continuously improve the efficiency (ROAS)

Challenges

Given the prices of the products and cost of marketing we needed to find a profitable and a scalable way to promote the brand and the products
Extensive library of creatives needed review and matching with the relevant audiences
Building an integrated marketing strategy between Facebook and Google Ads
Continuously test new audiences and replace underperforming saturated audiences, enhance remarketing audience collection

Process

Results

+42% ROAS improvement P/P
1,200% increase in sales P/P

*P/P – comparison with previous period; based on Jan-May 2020

Case Studies

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Google Analytics tracking configuration + Conversion Rate optimization for Australi...

Reliable data collection (back-end data match by 98%)
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
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Google Analytics Tracking Configuration and Analysis Support for Digital Goods Mark...

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%
More
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Digital advertising for B2B marketing automation platform

-30% lower CPA Y/Y
+35% higher number of leads Y/Y
More
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Google Analytics tracking clean-up and structuring for world’s largest medica...

Design and implement an effective tracking system to minimize 3rd party tag implementation
Build actionable and interactive reports for executive, operational, and marketing purposes (for data-driven decision making)
More
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Digital Marketing strategy execution to drive donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY
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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
More
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Digital marketing strategy and execution for the retail eCommerce business

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS
More
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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