Digital marketing strategy and execution for the online eCommerce

Objectives

◆ Build the marketing strategy to effectively grow online sales
◆ Continuously improve the efficiency (ROAS)

Challenges

◆Given the prices of the products and cost of marketing we needed to find a profitable and a scalable way to promote the brand and the products
◆ Extensive library of creatives needed review and matching with the relevant audiences
◆ Building an integrated marketing strategy between Facebook and Google Ads
◆ Continuously test new audiences and replace underperforming saturated audiences, enhance remarketing audience collection

Process

Results

◆ +42% ROAS improvement P/P
◆ 1,200% increase in sales P/P

*P/P – comparison with previous period; based on Jan-May 2020

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