Google Analytics tracking configuration + Conversion Rate optimization for Australi...
Tag Manager set up to seamless integrate the tags and pixels
Data Studio dashboards built for the marketing team and product owner
Booking rate improvement by 19%
◆ Advertising strategy revision and recommendations
◆ Digital advertising strategy execution (media buying) across ad platforms
◆ Optimization to meet target KPI: cost per donor
◆ Effective campaign planning and budget allocation to maximize the return on the budget (cost per donor) across multiple digital platforms: Facebook/Instagram Ads, Google Ads (Search, Display and YouTube), Pinterest, Twitter Ads, Bing Ads
◆ Audiences configuration to build awareness, nurture consideration and drive conversions
◆ Dynamic data-driven bid optimization and budget allocation accounting for the fast-paced campaign (3-week duration with a 10-day peak)
◆ The media strategy was designed to include the tactics balanced out across the media platforms to allow reaching out the target audiences in a cost-effective manner (to meet target KPIs: volume of donations and target CPAs
◆ Video ads were used to build the brand awareness across relevant audiences using Facebook/Instagram Ads and Google Ads (YouTube), which was reinforced with a different set of creative assets during consideration phase and push further down the funnel to convert reaching out ‘warm’ audience across paid social and paid search platforms
◆ 'Bottom-up' approach was used to continuously optimize the campaigns during the campaign flight, re-allocate the budget to best-perform platforms and tactics, and scale up
◆ 360-degree digital marketing presence
◆ Over £10,500,000 in donation amount; 65% more YoY
◆ Over 100,000 donors; 67% more YoY