Google Tag Manager Case Studies - VIDEN

Google Analytics Tracking Configuration and Analysis Support for Digital Goods Marketplace

Revenue increased by over 20 %
eCommerce conversion rate increased by over 37%
The number of transactions increased by over 42%

GA4

GTM

Digital Marketing Strategy and Execution for the Online eCommerce

42% increase in ROAS P/P
1,200% increase in sales P/P *P/P – comparison with previous period; based on Jan-May 2020

Google Ads

Meta Ads

GA4

GTM

Digital Marketing Strategy Execution to Drive Donations

Over £10,500,000 in donation amount; 65% more YoY
Over 100,000 donors; 67% more YoY

Google Ads

Meta Ads

GA4

GTM

Google Analytics Tracking Configuration and Analysis Support for the Largest Meal-kit Delivery Service

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site

GA4

GTM

Scalable Data Collection and Visualization for Job Application Funnels

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling

GA4

GTM

Analytics Strategy Implementation and Data-driven Optimization for Online Learning Platform

99% data match

GA4

GTM