Amazon Big Spring Sale 2025: Tips for Sellers

One of the biggest sales on Amazon is just around the corner. Is your eCommerce business ready for it?

Our digital marketing expert, Nadia Tarasevich, has put together a checklist for eCom sellers to help them prepare for the event.

Check it out!

Table of Contents:

1. What is Amazon’s Big Spring Sale?
2. When Is the Amazon 2025 Big Spring Sale?
3. Checklist for One of Amazon’s Biggest Upcoming Sales
4. Let’s Connect and Grow

What is Amazon’s Big Spring Sale?

Amazon’s Big Spring Sale is a seasonal event featuring limited-time deals on spring-related products in categories like Home, Garden & Tools, Beauty & Health, and Sports & Outdoors. It provides a great opportunity for sellers to boost sales, build brand awareness, and attract new customers.

When Is the Amazon 2025 Big Spring Sale?

This year’s Big Spring Sale runs from March 25 to March 31. Unlike Prime Day, this event is open to all customers, both Prime and non-Prime.

Sellers can participate by offering either standard deals or Prime-exclusive discounts (but only one option can be selected).

• Standard deals must be submitted by March 17, 2025
• Prime Discounts can be submitted until March 31, 2025

All offers will be available on a dedicated landing page on Amazon.

Checklist for One of Amazon’s Biggest Upcoming Sales

Before jumping in, make sure you’ve covered these key aspects:

• Check your inventory — Make sure you have enough stock for promotions
• Prepare your advertising campaigns now — Campaigns with more historical data tend to perform and convert better
• Review your product listings — Optimize titles, bullet points, images, videos, and A+ Content
• Create eye-catching banners and video ads — Use spring-themed visuals for Sponsored Brand, Sponsored Display, and Sponsored TV campaigns
• Update your Amazon store’s visuals — Add themed banners, shoppable images, and videos before the event
• Organize your Amazon store — Feature products with deals, best-sellers, and high-priority items on your homepage and key store pages
• Drive external traffic — Use social media marketing, content marketing, influencer collaborations, and email campaigns

Remember that with the right prep, Amazon’s Big Spring Sale 2025 can be a huge win for your eCommerce business.

Let’s Connect and Grow

At VIDEN, we know paid social and paid search inside out. If you need a hand getting your campaigns ready, book a call with our team and let’s make this sale your best one yet.