Branded vs. Non-Branded Keywords: Which One Should You Bid on?

17 March 2023

Learn the differences between branded and non-branded keywords and why you should bid on both. The article covers why bidding on branded keywords matters and some tips to ensure your bids are successful.
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Google Ads: Manual Bidding Vs. Automated Bidding

19 August 2021

What is the difference between Google Ads manual bidding and automated bidding? We compare both to see how they work and which bidding strategy is best for you.
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