Create Highly Engaging Instagram Stories

11 January 2021

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Maria is a digital advertising expert @Viden with diverse marketing experience, focused on driving results and client growth for brands across Facebook Ads, TikTok Ads, Google Ads & more.
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Why create Stories in the first place?

Instagram Stories are just booming right now. Talking numbers, it’s 1 billion Stories that are shared every day through Facebook and Instagram and 2 million advertisers that are using Stories ads. People love to watch Stories more than scrolling their feed. According to a survey conducted by Facebook, 57% of users shared that Stories make them feel like they belong to a larger community and 73% of participants expressed that watching Stories helps them learn and experience new things outside their everyday lives.
From a business perspective, creating ads on Instagram Stories has massive benefits:
There is nothing that distracts your audience from your ad message because it’s placed entirely on fullscreen
“Swipe up” button drives simple and convenient action for users and ads usually show higher engagement rates in comparison with other ad formats
Possibility to develop a large range of various creatives and frames that allow ads appear and feel natural to the audience

Create highly engaging Stories now

Here are 3 top strategies that are worth experimenting with. Download a Creative Guide with visuals right now to check the examples of the most engaging ads on Instagram Stories:
1. Stories that introduce. It’s the best choice to launch campaigns in order to announce new chapters or introduce a new service or product of your brand. It might be “behind the scenes’ shots, a preview of what’s to come, or a countdown to launch.
2. Stories that highlight. Make emphasis on different elements or zoom in on your specific brand message. That’s one of the best ways to bring attention to particular features or benefits you would like your audience to be aware of.
3. Stories that demonstrate. Show off, experiment, deliver bright colors and images, however, don’t forget to inform and teach the audience about your product or service. Collaborate with influencers or engage with ambassadors to endorse your product more, create some tips and tricks, or DIY messages.
Try these strategies to interact with your audience and create highly engaging Instagram Stories. Continuous organic social activity (including Stories) is a great way to leverage and synergize paid social campaigns. You can always reach out to us for more tips and strategic advice. We are always glad to inspire brands to create better-engaging ads to boost their ROI.

Sources:
• Facebook Stories survey by Ipsos (Facebook-commissioned survey of 1,603 people ages 13-54 in the US)
• Facebook internal data, October 2018
• Facebook earnings call, January 2019
Creative Presentation by Facebook, 2020

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