Facebook Drops Restrictions On Text In Ad Images

7 October 2020

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Maria is a digital advertising expert @Viden with diverse marketing experience, focused on driving results and client growth for brands across Facebook Ads, TikTok Ads, Google Ads & more.
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A major update hit Facebook advertisers ― Facebook’s rule, limiting text on main images in ads to less than 20% is finally gone.
Although the official statement is yet to be released, as shared by social media expert Matt Navarra on Twitter, Facebook has directly contacted multiple marketers, informing them of the development in their policies.
The removal of the Text Overlay tool and the changes to Facebook’s documentation also reflect the new approach, transforming the 20-percent rule into a recommendation.
The restrictions have caused marketers many headaches as they struggled to meet the strict guidelines. So, why did they exist in the first place?
The regulations were introduced in order to improve user experience and reduce the clutter of a Facebook News Feed. But as the platform evolved, the rule needed to change as well. In 2018 Facebook eased the restrictions, allowing advertisers to use more text, yet limiting their ad reach as a result.
And now that Facebook will be removing their reach restrictions as well ― what does it mean for advertisers?
The ads with more than 20% text in the main image will reach the same number of users as any other ad. While Facebook still recommends “keeping your text short, clear and concise in order to get your message across effectively”, ultimately, you have the freedom to experiment and decide what imagery works best for you in the face of these emerging freedoms.
A major update is coming to the Facebook platform as it removes its restrictions on text content in ad images. Learn all about the upcoming changes and explore what possibilities lie before advertisers in the face of new creative freedoms in our blog post.

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