A major update hit Facebook advertisers ― Facebook’s rule, limiting text on main images in ads to less than 20% is finally gone.
Although the official statement is yet to be released, as shared by social media expert Matt Navarra on Twitter, Facebook has directly contacted multiple marketers, informing them of the development in their policies.
The removal of the Text Overlay tool and the changes to Facebook’s documentation also reflect the new approach, transforming the 20-percent rule into a recommendation.
The restrictions have caused marketers many headaches as they struggled to meet the strict guidelines. So, why did they exist in the first place?
The regulations were introduced in order to improve user experience and reduce the clutter of a Facebook News Feed. But as the platform evolved, the rule needed to change as well. In 2018 Facebook eased the restrictions, allowing advertisers to use more text, yet limiting their ad reach as a result.
And now that Facebook will be removing their reach restrictions as well ― what does it mean for advertisers?
The ads with more than 20% text in the main image will reach the same number of users as any other ad. While Facebook still recommends “keeping your text short, clear and concise in order to get your message across effectively”, ultimately, you have the freedom to experiment and decide what imagery works best for you in the face of these emerging freedoms.
A major update is coming to the Facebook platform as it removes its restrictions on text content in ad images. Learn all about the upcoming changes and explore what possibilities lie before advertisers in the face of new creative freedoms in our blog post.
Get in touch
Got a question? We'd love to hear from you. Send us a message and we'll respond as soon as possible.
Get the tips from our experts to optimize and scale your campaigns
14 September 2023
How Much Do Google Ads Cost in 2023?
In 2023, Google Ads costs are expected to rise by 20%-30%, up from a 5%-19% increase in 2022. This article breaks down Google Ads pricing, helping you budget effectively and understand key cost factors.
31 July 2023
10 Tips for Marketing Male Supplements with Social Media
Discover the best way to promote your male supplement company with our comprehensive guide. Learn how to use social media to promote your products and generate leads.