Mobile-Optimized Ads: Why You Need to Optimize Your Ads for Mobile

Published: 14 December 2020

Updated: 6 January 2023

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Maria is a digital advertising expert @Viden with diverse marketing experience, focused on driving results and client growth for brands across Facebook Ads, TikTok Ads, Google Ads & more.
Mobile-Optimized Ads: Why You Need to Optimize Your Ads for Mobile

In today’s digital age, having a mobile-optimized ad strategy is essential for any business that wants to stay competitive. With more and more people accessing the internet from their smartphones and tablets, it’s important to ensure that your ads are optimized for mobile devices. But why is it so important? Let’s explore the answer to this question in further detail.

Why Optimizing for Mobile Matters?

The answer is quite obvious. Today mobile is the trend. Speaking of numbers, it’s 3 hours on average a person spends on the phone. But most likely, you already knew that.

Time spent on mobile


As it’s also hardly a secret that when picking the format for your ad, the video format is a better choice. Video ads are likely to have twice the engagement of any static.
You might not know that 75% of the world’s total video is being viewed on mobile. Statistics we need to think about. In other words, ¾ of consumers prefer watching video content on the screen they hold in their hands rather than using a laptop or computer. According to MMA, using mobile ads takes less than 0.5 seconds to engage the customer and trigger a reaction. Very little time is needed to connect with your potential customers. So why wouldn’t you use it to promote your brand?

Benefits of Mobile-Optimized Ads

Mobile-optimized ads are designed to be viewed on smaller screens like phones or tablets. This means they are tailored to fit the size of the device they are being viewed on, which makes them easier to read and understand than regular ads.

Additionally, mobile-optimized ads can be designed specifically with a mobile user in mind. For example, if you know that most of your users access your website from their phones, you may want to create an ad that takes advantage of features like touchscreens or location services.

Another benefit of mobile-optimized ads is that they tend to load faster than regular ads because they are optimized for smaller screens and lower bandwidth connections. This means that users won’t have to wait as long for your ad to load, increasing their chances of engaging with it. Finally, mobile-optimized ads look better on smaller screens because they use fewer pixels and fewer data than regular ads, which makes them easier on the eyes and more visually appealing.

Download a Creative Checklist to Find the Inspiration

Mobile Optimization Best Practices

Many businesses are taking advantage of various mobile optimization best practices to get ahead in today’s competitive market. By heeding the importance of mobile optimization best practices, businesses will have a more successful digital presence for years to come. Let’s look at some of them:

  1. Capture attention early by delivering your message early. Hook the audience with the most engaging messaging and visuals. Pick the brightest elements, include your logo, and stay creative in showing your brand identity.
  2. Frame for a vertical format. The ads created in the horizontal format displayed poorer and usually show lower engagement rates.
  3. Design the ads with a sound-off option but create as with sound-on. The sound should highlight your message but should not be mainline. For this purpose, you can develop involving storytelling, however, remember to keep it short. It’s always a better option to draw attention during the first seconds of your video.
  4. Play with different styles and ideas. That’s actually the best you can do to find your better ad – experiment with various designs, images, and creatives. To learn more about which creatives convert the best, download the guide with the examples advised by Facebook that showed a high conversion rate.


Mobile-optimized ads offer a number of benefits for businesses looking to stay competitive in today’s digital age. Not only do these types of ads look better on small screens, but they also load faster and can be tailored specifically for mobile users. By taking advantage of all these benefits, businesses can ensure that their advertisements have maximum impact when reaching potential customers who use smartphones or tablets to access the internet.

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