Objectives

Increase sales on the site by scaling the campaigns
Maintain the target ROAS

Challenges

Highly competitive low margin business
Aggressive ROAS and sales targets
Inventory availability
Gaps in tracking across Google Ads and Google Analytics

Process

Results

+150% Y/Y growth in sales
+4% Y/Y improvement ROAS

Case Studies

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Digital advertising to effectively grow the meal-kit delivery business

-15% lower Y/Y cost per customer acquisition (CPA)
+2.6X Y/Y growth in customers
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Google Analytics tracking configuration and analysis support for the largest meal-k...

Set-up of analysis of user’s behavior system: google analytics data + google data studio visualizations + hotjar heat maps + hotjar user recordings
Conversion Rate optimization of the site
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Digital advertising for a local food tours company

Average Y/Y growth in tickets sold in: 56%
Average Y/Y CPA improvement: 37%
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Scalable data collection and visualization for job application funnels

Scalable Google Analytics tracking using Google Tag Manager to implement application funnel tracking across 1,000+ client jobs
Data Studio visualizations to show application funnel performance including flows, usage, acquisition sources and customer profiling
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Google Analytics 360 tracking configuration for an electric utility and gas service...

Best-in-class Analytics 360 configuration and tracking that allows to track end-to-end user journey
Reliable data collection (back-end data match by 98%)
Data Studio dashboards built for product owners and operation/content management teams
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Analytics strategy, implementation and data-driven optimization for online learning...

Reliable data collection (GA-CRM data match by 99%)
Effective analysis workflow (system) to continuously improve the UX and site performance
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