Struggling with Meta Ads? Here Are Signs You Might Need Expert Help

How do you know if you’re making the most out of your Meta ads budget or just throwing money into the void?

This question can be complicated to answer. There are plenty of signs that something might be off, whether it’s a poor return on ad spend, trageting the wrong audience, ad fatigue creeping in, or something more specific.

To break it down, we asked Victoria Saniukevich, our Head of Marketing, and Maria Bobchenok, our top digital marketing specialist, to highlight key red flags that suggest your Meta ads aren’t working as they should, plus when it’s time to bring in expert help.

Table of Contents

• Signs You Need Help With Meta Ads
• Let’s Talk About Getting Better Results from Your Meta Ads

Signs You Need Help With Meta Ads

After working with countless businesses, we’ve identified recurring challenges that signal when your Meta ads need a fresh strategy.

Sometimes, the signs are subtle. For example, you might have ads that technically perform but don’t drive real business growth. Other times, the signs are more obvious, like ad costs rising while conversions stay flat. Whether it’s targeting misalignment, creative fatigue, or inefficiencies in campaign structure, the common thread is that something isn’t working as well as it could.

Recognizing these signals early can save time, money, and missed opportunities. So, before you pour more budget into underperforming campaigns, look at the key indicators that signal it’s time for a change. You might need a refresh if you’re noticing:

1. Many red flags in the Events Manager setup (tracking issues)
2. No proper creative testing framework in the account
3. All “Ad Relevance” diagnostics are below average
4. A large number of campaigns/ad sets at low budgets (fragmentation)
5. 30%+ of conversions attributed to post-view activity
6. All creatives follow the same style/design (no creative diversity)
7. Only remarketing and re-engagement campaigns are active
8. No Advantage+ Shopping campaigns in the mix
9. Meta shows great results that are inflated and not visible in 3rd party tools (like GA4) / backend
10. Low-quality traffic that bounces upon landing
11. Extremely low link click CTR on ads (below 0.5%)
    
12. High frequency but low reach of ads
13. No DPAs (Dynamic Product Ads) in the mix
14. No fresh creatives in the last 30 days
15. Performance is unstable
16. A struggle to reach new audiences and grow
17. You are not optimizing your catalog
18. No diversity in messaging angles
    

If you recognized even one of these signs in your own campaigns, it’s a clear signal that your Meta ads could benefit from some expert help.

Let’s Talk About Getting Better Results from Your Meta Ads

As Meta ads experts, we’ve seen and solved these challenges many times before.

Let’s get your ads back on track. Book a free 15-minute consultation with our team and we’ll discuss how we can turn your Meta ads into a revenue-driving machine.