Tag: Performance Max campaign

Zombie SKUs can quietly drain your resources without you even realizing it. These products receive little to no attention in your paid campaigns and are often overshadowed by higher-performing items, which can lead to many other issues down the road. Olga Bobchenok, our digital marketing specialist, has put together an all-encompassing guide to Zombie SKUs […]

It’s easier to create a Performance Max campaign than you think. In this article, you’ll find a list of rules to launch your PMax campaign and valuable life hacks on how to optimize it.