Tag: Digital Ads
Key Ads Insights from Google Think Retail 2024 for a Successful Holiday Season
5 September 2024
At the end of August, Google hosted its Think Retail on Air 2024, a conference for retail marketing executives to help businesses prepare for the upcoming holiday season. Jyotika Prasad, Google’s Director of Retail Ads, highlighted the importance of adapting to changing consumer behaviors. “The holiday season has evolved. It’s no longer just about Black […]
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Your Perfect Holiday Marketing Campaign: 15 Successful Strategies (+Meta Holiday Checklist)
16 July 2024
The festive season is coming on the heels. Check out our comprehensive holiday marketing campaign checklist to be well-equipped for the holiday buzz.
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Google’s Newest Ads Innovations
23 May 2024
Google just wrapped up its Google Marketing Live 2024! Have you watched it? If not, we will briefly share the key features and updates in digital advertising. Keep reading our brief summary. Table of Contents: Google’s Ads Innovations from Google Marketing Live Gemini 1.5 Pro Project Astra New Experiences for Search Ads Enhancements in […]
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Father’s Day Marketing Strategies to Boost Sales in 2024
8 May 2024
As Father’s Day 2024 approaches, eCommerce businesses seek different ways to connect with customers and boost sales. This special time offers a prime opportunity to celebrate with targeted marketing strategies. The question is “How to develop a range of effective Father’s Day marketing strategies?” Let’s try to figure it out! Key Takeaways In the US, […]
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EOFY Sales 2024: 5 Tips to Maximize Your Revenue
2 May 2024
The end of the financial year, well-known as EOFY, is one of the biggest sales events in Australia that presents a chance for retailers to clear their stock and for shoppers to make a great deal. It’s a huge opportunity for entrepreneurs and marketers who want to boost their revenue and leave a lasting impact. […]
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Key Updates from Google for H1 2024
4 April 2024
Being up-to-date isn’t just about staying in the flow; it’s about staying ahead. By remaining informed about the latest updates, trends, and technologies, digital advertisers can adjust their strategies, optimize their campaigns, and ultimately achieve marketing success. Explore the latest Google Product updates for H1 2024 in our overview. Table of Contents: What is Google […]
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Best Practices for Effective Back-to-School Ads Campaign
23 May 2023
Get a jump on your back-to-school promotions with expert strategies from Viden. We break down the essentials of successful digital advertising that will make your upcoming campaigns skyrocket.
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How to Run a Successful Independence Day Marketing Campaign?
10 April 2023
With the right strategies and tactics, your Independence Day advertising campaigns can be effective and memorable. Learn how you can create a successful campaign from our team.
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