Tag: eCommerce

With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]

Get a jump on your back-to-school promotions with expert strategies from Viden. We break down the essentials of successful digital advertising that will make your upcoming campaigns skyrocket.

With the right strategies and tactics, your Independence Day advertising campaigns can be effective and memorable. Learn how you can create a successful campaign from our team.