Blog: Service

With the advent of Google Analytics 4 (GA4), the key business challenge becomes not collecting data but discerning what truly matters in the sea of data. 64% of marketing executives believe data-driven marketing is crucial to success in a hyper-competitive global economy. By prioritizing key metrics and avoiding the trap of tracking everything, businesses can […]

According to Cisco Consumer Privacy Survey, 81% of users believe a company’s treatment of their personal data reflects its view of them as customers, 63% of users believe most companies aren’t transparent about how their data is used, and 48% have stopped online shopping due to privacy concerns. When privacy policy questions are at the […]

69% of consumers in the US plan to celebrate Easter this year. For businesses, it’s a good chance to boost sales. Crafting a successful Easter campaign can be quite a task. However, with the proper groundwork, you’ll be poised to capitalize on this seasonal opportunity while engaging your target audience effectively. We will guide how […]

Nearly 90% of small businesses use digital advertising. Medium-sized companies allocate 2.5% to 5% of their revenue to digital marketing efforts. Digital ad spending worldwide was estimated at 627 billion U.S. dollars in 2023.  The success of advertising campaigns hinges heavily upon the strategic prowess of the chosen digital advertising agency. A well-aligned agency can […]

St. Patrick’s Day is a big holiday for the Irish diaspora in many countries, particularly in the United States, where many people have Irish ancestry. On this day, people wear green clothes, buy food, and use decor for the lucky holiday. Lots of eCommerce brands view this holiday as an opportunity to launch special promotions […]

Discover the true cost of Google Ads for your business. Learn how to budget and determine if it's worth it. Average costs per click and more.

Discover the average cost of Facebook ads in 2024, including cost per click and impressions. Learn how to reduce your Facebook ad spend and win big.

Discover the 9 key steps to build a first-party data strategy that maximizes customer data and enhances your marketing efforts.

Discover how to succeed in the pet industry by leveraging digital marketing. Boost your online presence and sales with these pet eCommerce marketing tips and strategies.