Blog: Advertising

Do you need your Facebook Ads to turn more clicks into conversions? Here are a few simple ways you can improve your conversion rate.

Increase conversions and ROI with Google and Facebook retargeting ads! Learn how to target audiences on that have already visited your website, so you can keep them coming back for more.

Google Ads is a great tool that can help businesses expand to new markets. Learn the best tactics to apply to get a great return on investment (ROI).

Social media marketing allows brands to showcase their products and services to a target audience via several social media platforms. This article offers insights based on the 2020 Social Media Marketing Industry Report concerning beneficial tips that would guide marketers, advertisers, and brands to making informed decisions on which social media platforms to invest in in the second half of 2021.

The inventive introduction of mobile ads has assumed a substantial share of our daily endeavors. The current growth rate of mobile phone users stands at a rate of 1.9% annually. Statista's report in 2020 said that the number of mobile phone users globally reached 6.95 billion, with estimates indicating that this number could grow up to 7.1 billion this year. More so, by 2024, the number of worldwide mobile phone users is anticipated to stand at 7.41 billion.

Improve your marketing campaigns and increase return on investment with our comprehensive guide. Learn the best practices for running successful online campaigns using Google, Facebook, and LinkedIn tools.

LinkedIn is a great tool for acquiring new customers: 760 million active users speak for themselves.

With over 1 billion active users per month, Instagram is an important tool for businesses to expand their brand outreach and prospective clientele. In comparison to Facebook, Instagram can generate over 4 x more interactions. And engagement rate is one of the most important metrics (after the channel and platform incrementality) you would like to analyze while posting on Instagram. Why? The more feedback you get, the more the audience is involved in the message you translate, the higher chance of a purchase. We’ve prepared some unobvious tricks that help e-Commerce brands to increase their engagement rate.

You've heard the saying: instead of telling, it's better to show. And that also applies to advertising. People love to watch rather than reading and that is a matter of fact. According to Facebook Study, the ad creatives that use visuals rather than just having any text show higher lift: