What Is Google Display & Video 360: Should You Use DV360 For Your Business

6 December 2021

Google Display & Video 360 is Google’s programmatic solution for buying media. Learn more about its functionality, benefits and drawbacks, and how you can use it to grow your business.
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CVR Optimization: Optimize The Offer, Not The Ad

29 November 2021

Looking to maximize your marketing success? Learn top seven CVT strategies that could help you boost your conversion rate and stand out against your competitors
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Google’s Ending Expanded Text Ads (ETAs) In 2022: How To Prepare

1 November 2021

Recently, Google announced that starting from 30 June 2022, it will no longer be possible to create or edit Expanded Text Ads (ETAs). However, existing ETAs will remain active, and advertisers will be able to pause or resume them as needed. Although responsive search ads proved to be more efficient overall (according to Google), with […]
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A Look At Holiday Shopping Behavior In 2021: Proven Strategies To Help Engage Your Audience

19 October 2021

Discover 2021's e-commerce holiday shopping trends and learn proven marketing tips and strategies to grow your brand and engage your audience across digital
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Google Ads: Manual Bidding Vs. Automated Bidding

19 August 2021

What is the difference between Google Ads manual bidding and automated bidding? We compare both to see how they work and which bidding strategy is best for you.
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How to Create Retargeting Ads on Facebook and Google and Use Them Effectively

10 August 2021

Increase conversions and ROI with Google and Facebook retargeting ads! Learn how to target audiences on that have already visited your website, so you can keep them coming back for more.
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How to Expand to New Markets Using Google Ads

23 July 2021

Google Ads is a great tool that can help businesses expand to new markets. Learn the best tactics to apply to get a great return on investment (ROI).
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Increase your ROI by Running Effective Campaigns

20 April 2021

Improve your marketing campaigns and increase return on investment with our comprehensive guide. Learn the best practices for running successful online campaigns using Google, Facebook, and LinkedIn tools.
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