Blog: LinkedIn Ads

The social media landscape is constantly changing with new social media trends showing up on the horizon. Check out our recent review of the upcoming phenomena in social media.

Online store advertising offers numerous opportunities. In our recent article, we shared free and paid marketing techniques to promote your eCommerce store successfully.

A successful online business starts with a digital marketing strategy. Check out this article to learn more about the importance of a digital marketing strategy.

2020 showed that it’s more than ever crucial for brands to stay agile and adjust quickly. It involves making business plans and building a responsive system that allows fast pivoting and fostering the marketer’s agility for whatever shows up.

Social media marketing allows brands to showcase their products and services to a target audience via several social media platforms. This article offers insights based on the 2020 Social Media Marketing Industry Report concerning beneficial tips that would guide marketers, advertisers, and brands to making informed decisions on which social media platforms to invest in in the second half of 2021.

Improve your marketing campaigns and increase return on investment with our comprehensive guide. Learn the best practices for running successful online campaigns using Google, Facebook, and LinkedIn tools.

Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release. And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4. What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.

LinkedIn is a great tool for acquiring new customers: 760 million active users speak for themselves.

When you have your marketing goals set, it's crucial to pick the right tools to achieve them and acquire new customers. Linkedin might be one of them. Let’s have a look at the options available to create an ad on Linkedin to hit your target market. There are four types of ads Linkedin is offering: