Blog: Technology

Take your business to the next level with the top 7 advanced Google Shopping strategies to maximize your campaign’s delivery & ROAS.

Pay-per-click (PPC) is one of the crucial parts of any brand’s digital marketing strategy, encompassing paid search, display, shopping, social marketing and so much more. While PPC could give a great boost to your business’s reach, for it to be impactful, your PPC strategy shouldn’t be static – PPC marketing rarely is. On the contrary, […]

Discover all you need to know to advertise successfully on Amazon. Learn best practices and tips from experts to maximize your results. Dive into our guide for beginners now!

Discover how you can step up your marketing strategy by effectively structuring your Google Ads account with free templates, covering a range of different structures, methods and useful tips

Google Display & Video 360 is Google’s programmatic solution for buying media. Learn more about its functionality, benefits and drawbacks, and how you can use it to grow your business.

Looking to maximize your marketing success? Learn top seven CVT strategies that could help you boost your conversion rate and stand out against your competitors

Advertising on Facebook, there are infinite ways to promote your business and reach your target audience across the platform. And while you can get as creative as you want, taking a measured and methodical approach to your account’s structure is a tried and true way to get the most value for your brand from Facebook […]

Recently, Google announced that starting from 30 June 2022, it will no longer be possible to create or edit Expanded Text Ads (ETAs). However, existing ETAs will remain active, and advertisers will be able to pause or resume them as needed. Although responsive search ads proved to be more efficient overall (according to Google), with […]

What is a Facebook Shop? Facebook Shop is a powerful e-commerce tool integrated with Facebook. With its help, businesses can show their products to millions of people, selling them directly on Facebook or Instagram (for US shops only). It’s a free feature with a limited country availability (you can verify if you’re eligible here), which […]