Tag: Google Ads

Learn the differences between branded and non-branded keywords and why you should bid on both. The article covers why bidding on branded keywords matters and some tips to ensure your bids are successful.

It’s easier to create a Performance Max campaign than you think. In this article, you’ll find a list of rules to launch your PMax campaign and valuable life hacks on how to optimize it.

Learn all you need to know about the Google Seasonality Adjustment tool and how to leverage it to optimize your Google Ads campaigns.

Take your business to the next level with the top 7 advanced Google Shopping strategies to maximize your campaign’s delivery & ROAS.

Discover how you can step up your marketing strategy by effectively structuring your Google Ads account with free templates, covering a range of different structures, methods and useful tips

Recently, Google announced that starting from 30 June 2022, it will no longer be possible to create or edit Expanded Text Ads (ETAs). However, existing ETAs will remain active, and advertisers will be able to pause or resume them as needed. Although responsive search ads proved to be more efficient overall (according to Google), with […]

What is the difference between Google Ads manual bidding and automated bidding? We compare both to see how they work and which bidding strategy is best for you.

Increase conversions and ROI with Google and Facebook retargeting ads! Learn how to target audiences on that have already visited your website, so you can keep them coming back for more.

Google Ads is a great tool that can help businesses expand to new markets. Learn the best tactics to apply to get a great return on investment (ROI).