Blog: Advertising
Do Google Ads Work for Small Businesses?
7 June 2024
According to Google, 98% of global consumers surveyed shop online. That includes browsing, researching, and buying. Hubspot highlights that 90% of internet users see Google Ads, and 63% have clicked on a Google ad. As business owners, you may be asking yourself whether Google Ads are worth using or not. Some of you face challenges […]
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Father’s Day Marketing Strategies to Boost Sales in 2024
8 May 2024
As Father’s Day 2024 approaches, eCommerce businesses seek different ways to connect with customers and boost sales. This special time offers a prime opportunity to celebrate with targeted marketing strategies. The question is “How to develop a range of effective Father’s Day marketing strategies?” Let’s try to figure it out! Key Takeaways In the US, […]
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EOFY Sales 2024: 5 Tips to Maximize Your Revenue
2 May 2024
The end of the financial year, well-known as EOFY, is one of the biggest sales events in Australia that presents a chance for retailers to clear their stock and for shoppers to make a great deal. It’s a huge opportunity for entrepreneurs and marketers who want to boost their revenue and leave a lasting impact. […]
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Benefits of Choosing a Google Premier Partner for Your Ad Strategy
25 April 2024
Google introduces new features and updates on a regular basis, which can be tough to track. The smartest way to keep up is to have a partner committed to staying in the loop. When searching for a Google Partner to handle your business needs, we recommend one with Premier status. That way, you’re guaranteed top-tier […]
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PPC Management Challenges for SMBs
19 April 2024
Navigating PPC advertising can present many complexities for small and medium-sized businesses. The companies face different challenges when it comes to effectively managing PPC campaigns. In this article, we’ll go through the difficulties that SMBs encounter in PPC management and share tips on how to overcome them, ensuring optimal performance and ROI in a competitive […]
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How to Develop an Effective Amazon Prime Day Strategy 2024
12 April 2024
Are you ready for Amazon Prime Day? This guide will show you how to prepare your products, and launch effective Prime Day advertising campaigns.
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Key Updates from Google for H1 2024
4 April 2024
Being up-to-date isn’t just about staying in the flow; it’s about staying ahead. By remaining informed about the latest updates, trends, and technologies, digital advertisers can adjust their strategies, optimize their campaigns, and ultimately achieve marketing success. Explore the latest Google Product updates for H1 2024 in our overview. Table of Contents: What is Google […]
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Google Consent Mode V2: Why and How to Implement It
14 March 2024
According to Cisco Consumer Privacy Survey, 81% of users believe a company’s treatment of their personal data reflects its view of them as customers, 63% of users believe most companies aren’t transparent about how their data is used, and 48% have stopped online shopping due to privacy concerns. When privacy policy questions are at the […]
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How to Enhance Easter Day Digital Marketing Campaigns
5 March 2024
69% of consumers in the US plan to celebrate Easter this year. For businesses, it’s a good chance to boost sales. Crafting a successful Easter campaign can be quite a task. However, with the proper groundwork, you’ll be poised to capitalize on this seasonal opportunity while engaging your target audience effectively. We will guide how […]
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