iOS 15 Rolled Out: New Privacy Features, Marketing Impact and Solutions

27 September 2021

With iOS 15, Apple has released new privacy features that have a great impact on email marketing. Take a look at how they will affect your email campaigns and how to adapt to the oncoming changes.
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Google Ads: Manual Bidding Vs. Automated Bidding

19 August 2021

What is the difference between Google Ads manual bidding and automated bidding? We compare both to see how they work and which bidding strategy is best for you.
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Facebook Ads: How to Increase Conversion Rate

18 August 2021

Do you need your Facebook Ads to turn more clicks into conversions? Here are a few simple ways you can improve your conversion rate.
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Why Hire a Marketing Agency Over In-House Teams

18 August 2021

Both agencies and in-house marketing teams have pros and cons. Here’s how an experienced agency can boost your marketing activities to get top results.
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How to Create Retargeting Ads on Facebook and Google and Use Them Effectively

10 August 2021

Increase conversions and ROI with Google and Facebook retargeting ads! Learn how to target audiences on that have already visited your website, so you can keep them coming back for more.
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How to Expand to New Markets Using Google Ads

23 July 2021

Google Ads is a great tool that can help businesses expand to new markets. Learn the best tactics to apply to get a great return on investment (ROI).
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Learn with Google: The Best Practices to Follow Now to Feel Closer to Your Customers

17 May 2021

2020 showed that it’s more than ever crucial for brands to stay agile and adjust quickly. It involves making business plans and building a responsive system that allows fast pivoting and fostering the marketer’s agility for whatever shows up.
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Social Media Platforms 2021: Which to Invest In?

7 May 2021

Social media marketing allows brands to showcase their products and services to a target audience via several social media platforms. This article offers insights based on the 2020 Social Media Marketing Industry Report concerning beneficial tips that would guide marketers, advertisers, and brands to making informed decisions on which social media platforms to invest in in the second half of 2021.
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Mobile-First Creatives: Why Worth Caring and How to Develop One

5 May 2021

The inventive introduction of mobile ads has assumed a substantial share of our daily endeavors. The current growth rate of mobile phone users stands at a rate of 1.9% annually. Statista's report in 2020 said that the number of mobile phone users globally reached 6.95 billion, with estimates indicating that this number could grow up to 7.1 billion this year. More so, by 2024, the number of worldwide mobile phone users is anticipated to stand at 7.41 billion.
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