Blog: Service

With over 1 billion active users per month, Instagram is an important tool for businesses to expand their brand outreach and prospective clientele. In comparison to Facebook, Instagram can generate over 4 x more interactions. And engagement rate is one of the most important metrics (after the channel and platform incrementality) you would like to analyze while posting on Instagram. Why? The more feedback you get, the more the audience is involved in the message you translate, the higher chance of a purchase. We’ve prepared some unobvious tricks that help e-Commerce brands to increase their engagement rate.

You've heard the saying: instead of telling, it's better to show. And that also applies to advertising. People love to watch rather than reading and that is a matter of fact. According to Facebook Study, the ad creatives that use visuals rather than just having any text show higher lift:

Covid-19 has shaped the present and the future of businesses changing the way companies operate. Many processes were discontinued, paused, or at the very least, transitioned online. When people’s lives, both professional and personal, have been altered, marketing strategies change accordingly. A great question to ask is which efforts worth measuring. That’s why we’ve prepared the Do’s and Don’ts advised by the Google team when measuring marketing campaigns for 2021.

When you have your marketing goals set, it's crucial to pick the right tools to achieve them and acquire new customers. Linkedin might be one of them. Let’s have a look at the options available to create an ad on Linkedin to hit your target market. There are four types of ads Linkedin is offering:

Instagram Stories are just booming right now. Talking numbers, it’s 1 billion Stories that are shared every day through Facebook and Instagram and 2 million advertisers that are using Stories ads. People love to watch Stories more than scrolling their feed. According to a survey conducted by Facebook, 57% of users shared that Stories make them feel like they belong to a larger community and 73% of participants expressed that watching Stories helps them learn and experience new things outside their everyday lives.

Last summer (June 2020) Apple introduced a new iOS 14 App Tracking Transparency framework. It is not really exciting news for businesses, which closely work with any app-related data. And here is why.

Digital technology is continuously changing the face of businesses. This calls for the implementation of new smarter marketing strategies. 2021 Global Marketing Trends by Deloitte Insights reports that 63% of executives agreed that the pandemic has triggered the digitalization and C-level will proceed to adopt it more further in business processes.

The far-reaching effects of the COVID-19 pandemic have fundamentally changed consumer behavior. While some changes are temporary, others can be expected for a long time to come and include multiple facets of consumers’ lives—from shopping habits to entertainment choices and even preferences for how they receive medical care. These changes are important for companies who intend to rise to the challenge of the resulting economic downturn and adapt to the new normal, both now and in the immediate future.

Learn how to optimize your ads for mobile viewing, so you can ensure that they look great and are effective no matter where your customers are.