Blog
Generative AI in Video Creation: Top 4 Tools Marketers Should Know About
23 January 2025
Generative AI is quickly becoming the go-to tool for marketers striving to achieve more with less. By 2032, the generative AI market is projected to reach $22 billion in marketing alone. This projection is no exaggeration — a global Adobe survey found that 83% of creative professionals already use generative AI, with 20% calling it […]
Learn more
Digital Advertising and eCommerce in 2025
16 January 2025
As digital advertising keeps booming, eCommerce businesses are jumping on board to tap into its potential. GroupM reports that global advertising revenue can hit $1.1 trillion in 2025, which shows that businesses are eager to embrace it to fuel their success. Like any other field, digital advertising doesn’t stand still. It constantly evolves and soaks […]
Learn more
Prepare Your eCommerce Store for The Holiday Season
20 December 2024
The holiday season is the busiest and most profitable time for eCommerce businesses, with shoppers eager to find the perfect gifts whilst taking advantage of discounts. Every business should embrace this opportunity by preparing for the event, providing a great shopping experience, and standing out in a competitive market. Uncover plenty of helpful tips in […]
Learn more
Our Top Christmas Ads to Get Your Audience into the Holiday Spirit
19 December 2024
Get ready to embrace the magic of the holiday season with Christmas ads designed to not only put your customers in the holiday spirit but also drive sales. Our ad expert has carefully selected the top-performing ads—let’s take a look. Table of Contents: Dynamic Product Ads Collection Ads with Christmas Elements Christmas Video Ads with […]
Learn more
Our BFCM 2024 Results
5 December 2024
Black Friday and Cyber Monday have finally come to an end, which means it’s the perfect time to celebrate the incredible achievements we’ve made amid all of the action. It was an intense and exciting period, and we’re thrilled to share that we generated over $25 million this BFCM for eCommerce brands. BFCM 2024 Results […]
Learn more
VIDEN Has Been Recognized as a 2024 Fall Global Award Winner on Clutch
18 November 2024
We are thrilled to announce that VIDEN has been recognized as a 2024 Fall Global Award Winner for digital advertising and analytic services on Clutch, the leading global marketplace for B2B service providers. Clutch Global Leaders are chosen through a rigorous process that highlights industry expertise and a strong track record of successful delivery. Such […]
Learn more
Ad Concepts You Don’t Want to Miss During BFCM 2024
14 November 2024
In recent years, Black Friday has evolved from a Thanksgiving side event to a crucial date on every eCommerce brand’s calendar. Research from Statista shows that most US retailers view major sales events like Black Friday and Cyber Monday as powerful revenue drivers. To capitalize on this opportunity, brands should invest in advertising to ensure […]
Learn more
Choosing the Right Marketing Support: Agency vs. In-House vs. Freelancer
10 October 2024
A strong marketing strategy is essential for business growth, and the team you select to execute it plays a crucial role on the road to success. Whether you are managing existing campaigns or looking to scale up, one question always arises: “Should I build an in-house team, work with an agency, or hire a freelancer?” […]
Learn more
Google Analytics 4 for NonProfit Advertising: A Comprehensive Guide
3 October 2024
Nonprofit organizations differ from businesses and have their unique mission and goals. However, like any organization, nonprofits need to market themselves effectively to reach their target audience and achieve their objectives. Effective advertising plays a big role (investments in digital advertising by nonprofits increased by 28% in 2023), but it’s equally important to measure and […]
Learn more