Blog: Analytics

Updates of digital tools and services from larger businesses always raise many questions and concerns regarding future functionality. Even product updates of a mid-size company can create quite a bustle if businesses rely on the company service. Thus, it is easy to imagine the anticipation and excitement marketers had while waiting for the Google Analytics 4 release. And now it is there. Announced earlier in 2019, Google Analytics 4 was released in October 2020. You can often find marketers referring to it using the acronym GA4. What does the GA 4 version represent for marketers, and how does one get started with it? This article will briefly walk you through the main steps one needs to know, beginning with GA4.

In 2021, when the digital marketing industry is evolving according to customer expectations, privacy becomes a crucial factor for digital marketers. In fact, according to a data security survey conducted by RSA, as many as 78% of respondents said that they valued their data privacy the most. It means that new practices are required for marketing measurements to respect consumers' privacy and improve their journey. Teaming up with Google, we've prepared a Guide with 5 Recommendations that can help your business make marketing measurements in a better and smarter way to ensure a seamless customer experience.

As the advertising industry knows, Apple has recently announced the upcoming changes towards data tracking on Apple devices. Supposedly, this will negatively affect the whole digital advertising framework on iPhones. In case you’re not familiar with the details, we recommend that you check out our first article with the announcement’s details.

Last summer (June 2020) Apple introduced a new iOS 14 App Tracking Transparency framework. It is not really exciting news for businesses, which closely work with any app-related data. And here is why.

The Site Search Performance is a powerful report to evaluate content relevance on the site. We have developed our own methodology for assessing the content relevance with the main KPI - Search Relevance Index. It shows user behavior and engagement after the usage of the site search.

Learn how to set up and use Google Analytics for eCommerce tracking to measure your website's performance and increase sales.

Evaluate promotion with our free Google Data Studio report templates. The report is ideal for sites that run heavy internal promotions.

The report shows all the performance metrics to evaluate the ads performance (top-line metrics as well as funnel-performance). All the metrics are positioned based on their location in the funnel: from the Impressions (CPM and Frequency) all the way to Conversion (Purchase: ROAS, AOV, Conversion Rate).

Learn how to use the new Google “App + Web Property” feature in our recent blog post.